{"id":1182,"date":"2021-06-18T15:08:00","date_gmt":"2021-06-18T13:08:00","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1182"},"modified":"2021-07-28T16:26:21","modified_gmt":"2021-07-28T14:26:21","slug":"strategie-de-marketing-sonore-reflexion-technique-et-artistique","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/","title":{"rendered":"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique"},"content":{"rendered":"\n<p>Nous avons vu dans un article pr\u00e9c\u00e9dent <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediavea.com\/blog\/2021\/05\/05\/strategie-de-marketing-sonore-aller-a-la-rencontre-de-ses-clients\/\" data-type=\"URL\" data-id=\"https:\/\/www.mediavea.com\/blog\/2021\/05\/05\/strategie-de-marketing-sonore-aller-a-la-rencontre-de-ses-clients\/\" target=\"_blank\">comment aller \u00e0 la rencontre de la marque et de ses clients<\/a>, aujourd\u2019hui, voyons ensemble dans cette seconde \u00e9tape, <strong>comment mener facilement une r\u00e9flexion technique et artistique<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Pour une ambiance r\u00e9ussie, il est important de choisir la solution technique la plus adapt\u00e9e \u00e0 votre enseigne. Cela d\u00e9pend donc de plusieurs crit\u00e8res que vous pouvez vous-m\u00eame d\u00e9finir.&nbsp;<\/p>\n\n\n\n<p>Il existe aujourd\u2019hui trois grands types de technologies :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La diffusion par satellite. C&rsquo;est la solution id\u00e9ale pour couvrir de larges r\u00e9seaux dans des zones mal desservies par Internet.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>La diffusion par Internet en streaming.&nbsp;Nos experts ne la conseillent pas pour tous les cas, si la connexion est interrompue, la diffusion s\u2019arr\u00eate assez rapidement.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>La diffusion par Internet en asynchrone.&nbsp;C&rsquo;est une technologie \u00e0 la fois la plus flexible sur le plan du contenu et de sa programmation et la plus fiable.<\/li><\/ul>\n\n\n\n<p>Un prestataire comme Mediavea qui propose l\u2019ensemble des technologies offre un gage de s\u00e9rieux. Il peut alors offrir, sans parti pris, le meilleur choix technique au regard des r\u00e9elles caract\u00e9ristiques du r\u00e9seau de magasins du client.<\/p>\n\n\n\n<p>Au-del\u00e0 de la technique, la r\u00e9flexion artistique commence \u00e0 cette \u00e9tape \u00e9galement. Ainsi les programmateurs musicaux vont effectuer des premiers choix qui leur semblent correspondre aux clients des magasins et \u00e0 l\u2019enseigne. La r\u00e9flexion musicale va porter sur diff\u00e9rents \u00e9l\u00e9ments comme le style de musique, le tempo, la notori\u00e9t\u00e9 de la musique, les voix utilis\u00e9es, le niveau de rotation, les zones de diffusion, le planning de diffusion&#8230; <\/p>\n\n\n\n<p>Autant d\u2019\u00e9l\u00e9ments sonores qui vont traduire concr\u00e8tement votre positionnement dans la t\u00eate du consommateur.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Vous souhaitez d\u00e9velopper l&rsquo;image de votre enseigne ?<\/strong><\/p>\n\n\n\n<p>Ensemble, prenons soin de vos clients avec nos solutions marketing sonore et affichage dynamique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.mediavea.com\/contact.php\" target=\"_blank\" rel=\"noreferrer noopener\">CONTACTEZ-NOUS<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons vu dans un article pr\u00e9c\u00e9dent comment aller \u00e0 la rencontre de la marque et de ses clients, aujourd\u2019hui, voyons ensemble dans cette seconde&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,20,2],"tags":[13,105,89,50,74,106,52,53,93,83,88,22,96],"class_list":["post-1182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sonore","category-marketing-sonore-design-musical-identite-sonore","category-merchandising-ambiances-magasins","tag-ambiance-musicale","tag-communication-sonore","tag-design-musical","tag-design-sonore","tag-distribution","tag-emotions","tag-identite-sonore","tag-marketing-sonore","tag-marketing-sonore-des-enseignes","tag-musique","tag-radio-instore","tag-retail","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique - Mediavea, le blog retail media experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique\" \/>\n<meta property=\"og:description\" content=\"Nous avons vu dans un article pr\u00e9c\u00e9dent comment aller \u00e0 la rencontre de la marque et de ses clients, aujourd\u2019hui, voyons ensemble dans cette seconde&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavea, le blog retail media experts\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavea\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T13:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-28T14:26:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/07\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alain Goudey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavea_corp\" \/>\n<meta name=\"twitter:site\" content=\"@mediavea_corp\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alain Goudey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/\"},\"author\":{\"name\":\"Alain Goudey\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/person\\\/b1293c13acd681c802d27a62cdce1bcc\"},\"headline\":\"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique\",\"datePublished\":\"2021-06-18T13:08:00+00:00\",\"dateModified\":\"2021-07-28T14:26:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg\",\"keywords\":[\"ambiance musicale\",\"communication sonore\",\"design musical\",\"design sonore\",\"distribution\",\"\u00e9motions\",\"Identit\u00e9 sonore\",\"marketing sonore\",\"marketing sonore des enseignes\",\"musique\",\"radio instore\",\"retail\",\"strat\u00e9gie\"],\"articleSection\":[\"Marketing sonore des enseignes\",\"Marketing sonore, design musical, identit\u00e9 sonore\",\"Merchandising, ambiances magasins\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/\",\"name\":\"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique - Mediavea, le blog retail media experts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg\",\"datePublished\":\"2021-06-18T13:08:00+00:00\",\"dateModified\":\"2021-07-28T14:26:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg\",\"width\":1350,\"height\":900,\"caption\":\"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2021\\\/06\\\/18\\\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/\",\"name\":\"Mediavea, le blog retail media experts\",\"description\":\"marketing sonore, affichage dynamique, marketing sensoriel &amp; retail\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#organization\"},\"alternateName\":\"Mediavea, le blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#organization\",\"name\":\"Mediavea - marketing sonore et affichage dynamique\",\"alternateName\":\"Mediavea\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/cropped-logo_mediavea-v3-simple.gif\",\"contentUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/cropped-logo_mediavea-v3-simple.gif\",\"width\":122,\"height\":98,\"caption\":\"Mediavea - marketing sonore et affichage dynamique\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediavea\",\"https:\\\/\\\/x.com\\\/mediavea_corp\",\"https:\\\/\\\/www.instagram.com\\\/mediavea\\\/\",\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/mediavea\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/person\\\/b1293c13acd681c802d27a62cdce1bcc\",\"name\":\"Alain Goudey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g\",\"caption\":\"Alain Goudey\"},\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/author\\\/alain\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique - Mediavea, le blog retail media experts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique","og_description":"Nous avons vu dans un article pr\u00e9c\u00e9dent comment aller \u00e0 la rencontre de la marque et de ses clients, aujourd\u2019hui, voyons ensemble dans cette seconde&hellip;","og_url":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/","og_site_name":"Mediavea, le blog retail media experts","article_publisher":"https:\/\/www.facebook.com\/mediavea","article_published_time":"2021-06-18T13:08:00+00:00","article_modified_time":"2021-07-28T14:26:21+00:00","og_image":[{"width":1350,"height":900,"url":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/07\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg","type":"image\/jpeg"}],"author":"Alain Goudey","twitter_card":"summary_large_image","twitter_creator":"@mediavea_corp","twitter_site":"@mediavea_corp","twitter_misc":{"\u00c9crit par":"Alain Goudey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/#article","isPartOf":{"@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/"},"author":{"name":"Alain Goudey","@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/person\/b1293c13acd681c802d27a62cdce1bcc"},"headline":"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique","datePublished":"2021-06-18T13:08:00+00:00","dateModified":"2021-07-28T14:26:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/"},"wordCount":328,"publisher":{"@id":"https:\/\/www.mediavea.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/07\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg","keywords":["ambiance musicale","communication sonore","design musical","design sonore","distribution","\u00e9motions","Identit\u00e9 sonore","marketing sonore","marketing sonore des enseignes","musique","radio instore","retail","strat\u00e9gie"],"articleSection":["Marketing sonore des enseignes","Marketing sonore, design musical, identit\u00e9 sonore","Merchandising, ambiances magasins"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/","url":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/","name":"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique - Mediavea, le blog retail media experts","isPartOf":{"@id":"https:\/\/www.mediavea.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/07\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg","datePublished":"2021-06-18T13:08:00+00:00","dateModified":"2021-07-28T14:26:21+00:00","breadcrumb":{"@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/#primaryimage","url":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/07\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg","contentUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/07\/Strategie-de-marketing-sonore-Reflexion-technique-et-artistique.jpeg","width":1350,"height":900,"caption":"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavea.com\/blog\/2021\/06\/18\/strategie-de-marketing-sonore-reflexion-technique-et-artistique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.mediavea.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Strat\u00e9gie de marketing sonore : R\u00e9flexion technique et artistique"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavea.com\/blog\/#website","url":"https:\/\/www.mediavea.com\/blog\/","name":"Mediavea, le blog retail media experts","description":"marketing sonore, affichage dynamique, marketing sensoriel &amp; retail","publisher":{"@id":"https:\/\/www.mediavea.com\/blog\/#organization"},"alternateName":"Mediavea, le blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavea.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.mediavea.com\/blog\/#organization","name":"Mediavea - marketing sonore et affichage dynamique","alternateName":"Mediavea","url":"https:\/\/www.mediavea.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/01\/cropped-logo_mediavea-v3-simple.gif","contentUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/01\/cropped-logo_mediavea-v3-simple.gif","width":122,"height":98,"caption":"Mediavea - marketing sonore et affichage dynamique"},"image":{"@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavea","https:\/\/x.com\/mediavea_corp","https:\/\/www.instagram.com\/mediavea\/","https:\/\/fr.linkedin.com\/company\/mediavea"]},{"@type":"Person","@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/person\/b1293c13acd681c802d27a62cdce1bcc","name":"Alain Goudey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g","caption":"Alain Goudey"},"url":"https:\/\/www.mediavea.com\/blog\/author\/alain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=1182"}],"version-history":[{"count":3,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1182\/revisions"}],"predecessor-version":[{"id":1203,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1182\/revisions\/1203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media\/1183"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=1182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=1182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}