{"id":1185,"date":"2021-07-16T15:09:00","date_gmt":"2021-07-16T13:09:00","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1185"},"modified":"2021-07-28T16:26:33","modified_gmt":"2021-07-28T14:26:33","slug":"strategie-de-marketing-sonore-tester-et-deployer-progressivement","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2021\/07\/16\/strategie-de-marketing-sonore-tester-et-deployer-progressivement\/","title":{"rendered":"Strat\u00e9gie de marketing sonore : Tester et d\u00e9ployer progressivement"},"content":{"rendered":"\n<p>Nous avons vu pr\u00e9c\u00e9demment <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediavea.com\/blog\/2021\/05\/05\/strategie-de-marketing-sonore-aller-a-la-rencontre-de-ses-clients\/\" target=\"_blank\">comment aller \u00e0 la rencontre des ses clients<\/a><\/strong>, puis comment bien choisir, dans sa strat\u00e9gie de marketing sonore <strong>comment mener \u00e0 bien sa r\u00e9flexion technique et artistique<\/strong>. Aujourd\u2019hui, nous abordons ensemble la phase num\u00e9ro 3 qui concerne le <strong>d\u00e9ploiement progressif de la strat\u00e9gie pr\u00e9-d\u00e9finie<\/strong>.<\/p>\n\n\n\n<p>Une fois la solution technique d\u00e9finie, les choix artistiques effectu\u00e9s et les maquettes d\u00e9velopp\u00e9es, il est temps de passer \u00e0 la phase de test. <\/p>\n\n\n\n<p>En parall\u00e8le de la pr\u00e9sentation au directeur marketing de l\u2019enseigne, une mise en situation sous forme de test dans 2 \u00e0 3 magasins caract\u00e9ristiques du r\u00e9seau pour 3 \u00e0 4 semaines est cruciale. Un test plus long ne sert \u00e0 rien car les retours clients et peut \u00eatre m\u00eame des employ\u00e9s ne se font jamais attendre longtemps. <\/p>\n\n\n\n<p>C&rsquo;est en fait une \u00e9tape qui permet de faire \u00e9voluer le concept sur la base des retours des \u00e9quipes marketing, mais aussi des clients et des \u00e9quipes en point de vente.<\/p>\n\n\n\n<p>L&rsquo;objectif est de mobiliser et d&rsquo;installer rapidement plusieurs centaines de players correctement configur\u00e9s. Un d\u00e9ploiement progressif est utile pour continuer \u00e0 optimiser le concept dans les premiers temps. Et ainsi, op\u00e9rer les derniers ajustements avant d\u2019\u00e9quiper tout le r\u00e9seau.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Vous souhaitez d\u00e9velopper l&rsquo;image de votre enseigne ?<\/strong><\/p>\n\n\n\n<p>Ensemble, prenons soin de vos clients avec nos solutions marketing sonore et affichage dynamique.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.mediavea.com\/contact.php\" target=\"_blank\" rel=\"noreferrer noopener\">CONTACTEZ-NOUS<\/a><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons vu pr\u00e9c\u00e9demment comment aller \u00e0 la rencontre des ses clients, puis comment bien choisir, dans sa strat\u00e9gie de marketing sonore comment mener \u00e0&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,20,2],"tags":[13,105,89,50,74,106,52,53,93,83,88,22,96],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sonore","category-marketing-sonore-design-musical-identite-sonore","category-merchandising-ambiances-magasins","tag-ambiance-musicale","tag-communication-sonore","tag-design-musical","tag-design-sonore","tag-distribution","tag-emotions","tag-identite-sonore","tag-marketing-sonore","tag-marketing-sonore-des-enseignes","tag-musique","tag-radio-instore","tag-retail","tag-strategie"],"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=1185"}],"version-history":[{"count":4,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1185\/revisions"}],"predecessor-version":[{"id":1198,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1185\/revisions\/1198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media\/1186"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=1185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=1185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=1185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}