{"id":1189,"date":"2021-07-26T15:09:00","date_gmt":"2021-07-26T13:09:00","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1189"},"modified":"2021-07-28T16:26:39","modified_gmt":"2021-07-28T14:26:39","slug":"strategie-de-marketing-sonore-faire-evoluer-son-concept-dans-le-temps","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2021\/07\/26\/strategie-de-marketing-sonore-faire-evoluer-son-concept-dans-le-temps\/","title":{"rendered":"Strat\u00e9gie de marketing sonore : Faire \u00e9voluer son concept dans le temps"},"content":{"rendered":"\n<p>Nous savons comment d\u00e9finir une strat\u00e9gie de marketing sonore ensemble. Nous avions vu <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediavea.com\/blog\/2021\/05\/05\/strategie-de-marketing-sonore-aller-a-la-rencontre-de-ses-clients\/\" target=\"_blank\">comment aller \u00e0 la rencontre de la marque et de ses clients<\/a>, <strong>comment mener \u00e0 bien une r\u00e9flexion technique et artistique<\/strong> et surtout <strong>comment tester et d\u00e9ployer progressivement sa strat\u00e9gie<\/strong>. <\/p>\n\n\n\n<p>Voici la derni\u00e8re \u00e9tape qui nous semble primordiale chez Mediavea : faire \u00e9voluer son concept dans le temps.<\/p>\n\n\n\n<p>Une fois l&rsquo;ambiance musicale d\u00e9ploy\u00e9e dans tous les magasins, pas question de se reposer sur ses lauriers. Il est n\u00e9cessaire de faire \u00e9voluer son concept de radio d\u2019enseigne. <\/p>\n\n\n\n<p>En effet, un positionnement \u00e9volue, les modes musicales changent, les habitudes des clients se modifient, etc. Il est essentiel de pr\u00e9voir au minimum un point annuel entre la direction marketing et le sonorisateur pour synth\u00e9tiser les remont\u00e9es du terrain, les \u00e9volutions possibles et le plan d\u2019action pour maintenir \u00e0 jour une radio magasin efficace.<\/p>\n\n\n\n<p>Vous avez \u00e0 pr\u00e9sent toutes les cartes n\u00e9cessaires \u00e0 d\u00e9ployer la meilleure strat\u00e9gie possible. Nous esp\u00e9rons que Mediavea pourra vous \u00eatre utile dans le cadre de cette d\u00e9marche.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Vous souhaitez d\u00e9velopper la strat\u00e9gie sonore de votre enseigne ?<\/strong><\/p>\n\n\n\n<p>Ensemble, prenons soin de vos clients avec nos solutions marketing sonore et affichage dynamique.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.mediavea.com\/contact.php\" target=\"_blank\" rel=\"noreferrer noopener\">CONTACTEZ-NOUS<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous savons comment d\u00e9finir une strat\u00e9gie de marketing sonore ensemble. Nous avions vu comment aller \u00e0 la rencontre de la marque et de ses clients,&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,33,20],"tags":[13,105,89,50,74,106,52,53,93,83,88,22,96],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-multisensoriel","category-marketing-sonore","category-marketing-sonore-design-musical-identite-sonore","tag-ambiance-musicale","tag-communication-sonore","tag-design-musical","tag-design-sonore","tag-distribution","tag-emotions","tag-identite-sonore","tag-marketing-sonore","tag-marketing-sonore-des-enseignes","tag-musique","tag-radio-instore","tag-retail","tag-strategie"],"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":4,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":1200,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1189\/revisions\/1200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media\/1191"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}