{"id":1231,"date":"2022-01-31T09:26:41","date_gmt":"2022-01-31T08:26:41","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1231"},"modified":"2022-02-07T17:41:30","modified_gmt":"2022-02-07T16:41:30","slug":"definition-de-la-radio-d-enseigne-ou-radio-in-store","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2022\/01\/31\/definition-de-la-radio-d-enseigne-ou-radio-in-store\/","title":{"rendered":"D\u00e9finition de la radio d&rsquo;enseigne ou radio in-store"},"content":{"rendered":"\n<p>Elle s&rsquo;appelle radio d&rsquo;enseigne, radio magasin, radio de marque ou encore radio en point de vente, mais toutes ces appellations correspondent \u00e0 la radio in-store (certains l&rsquo;\u00e9crivent aussi radio instore)&#8230; mais en fait : <strong>c&rsquo;est quoi une radio in-store<\/strong> ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Radio d&rsquo;enseigne ou radio in-store : d\u00e9finition<\/h2>\n\n\n\n<p>La radio instore c&rsquo;est une programmation musicale qui a \u00e9t\u00e9 confectionn\u00e9e pour les lieux o\u00f9 une enseigne \/ une marque rencontre ses clients. Une radio in-store peut ainsi \u00eatre d\u00e9ploy\u00e9e dans de tr\u00e8s nombreux lieux diff\u00e9rents, selon les besoins : agences, grands magasins, halls, espaces d&rsquo;attente, h\u00f4tels, restaurants, spas, boutiques, parkings, gares, magasins, showrooms, magasins \u00e9ph\u00e9m\u00e8res, etc. Parfois pour un lieu donn\u00e9, il est aussi possible de cr\u00e9er des zones d&rsquo;ambiance musicale diff\u00e9rente et on appelle \u00e7a le zoning. C&rsquo;est pourquoi les <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediavea.com\/diffuseur-musical-internet.php\" data-type=\"URL\" data-id=\"https:\/\/www.mediavea.com\/diffuseur-musical-internet.php\" target=\"_blank\">players musicaux<\/a><a href=\"https:\/\/www.mediavea.com\/diffuseur-musical-internet.php\" data-type=\"URL\" data-id=\"https:\/\/www.mediavea.com\/diffuseur-musical-internet.php\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediavea.com\/diffuseur-musical-internet.php\" data-type=\"URL\" data-id=\"https:\/\/www.mediavea.com\/diffuseur-musical-internet.php\" target=\"_blank\">Mediavea<\/a> savent g\u00e9rer nativement deux zones distinctes.<\/p>\n\n\n\n<p>La radio d&rsquo;enseigne se compose g\u00e9n\u00e9ralement de trois types de contenu, comme pour une radio FM : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>l&rsquo;ambiance musicale, <\/li><li>le contenu promotionnel \/ commercial<\/li><li>le contenu \u00e9ditorial. <\/li><\/ul>\n\n\n\n<p>L&rsquo;objectif de la radio in-store est d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience client en magasin afin de rendre la visite agr\u00e9able et (positivement) m\u00e9morable. Pour cela chacun des contenus est travaill\u00e9 de mani\u00e8re soign\u00e9e pour refl\u00e9ter les valeurs de l&rsquo;enseigne. C&rsquo;est cet agencement unique qui va cr\u00e9er votre radio in-store sp\u00e9cifique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elle s&rsquo;appelle radio d&rsquo;enseigne, radio magasin, radio de marque ou encore radio en point de vente, mais toutes ces appellations correspondent \u00e0 la radio in-store&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,122],"tags":[85,123,88,127],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sonore","category-radio-instore","tag-definition","tag-radio-in-store","tag-radio-instore","tag-radio-magasin"],"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":4,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1231\/revisions"}],"predecessor-version":[{"id":1238,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1231\/revisions\/1238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media\/1233"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}