{"id":1249,"date":"2022-05-16T17:25:36","date_gmt":"2022-05-16T15:25:36","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1249"},"modified":"2022-05-16T17:25:36","modified_gmt":"2022-05-16T15:25:36","slug":"comment-diffuser-sa-radio-denseigne-son-ambiance-musicale","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2022\/05\/16\/comment-diffuser-sa-radio-denseigne-son-ambiance-musicale\/","title":{"rendered":"Comment diffuser sa radio d’enseigne, son ambiance musicale"},"content":{"rendered":"\n

Les technologies de diffusion de la radio d’enseigne sont d\u00e9sormais stabilis\u00e9es. Alors qu’auparavant il fallait compter sur des bandes magn\u00e9tiques ou des CD de longues dur\u00e9es, d\u00e9sormais la plupart des diffuseurs sont connect\u00e9s \u00e0 Internet (de mani\u00e8re synchrone comme le streaming, ou asynchrone) ou par satellite. <\/p>\n\n\n\n

Diffuser sa radio d’enseigne par Internet<\/h2>\n\n\n\n

Dans de tr\u00e8s nombreux cas pour la radio d’enseigne, le magasin est \u00e9quip\u00e9 d’un player musical reli\u00e9 \u00e0 Internet. La diffusion de musique se fait alors soit par streaming (comme quand vous utilisez Spotify, Deezer, Apple Music, etc.), soit par t\u00e9l\u00e9chargement de la base musicale dans le player.<\/p>\n\n\n\n

A Mediavea<\/a>, nous n’utilisons pas le streaming car il mobilise de la bande passante inutilement, et pollue ainsi le r\u00e9seau SI du point de vente. De plus, cette technologie ne permet pas de garantir une diffusion sans interruption en cas de coupure ou d’encombrement r\u00e9seau. Enfin, cette technologie de diffusion musicale est, par nature, plus consommatrice d’\u00e9nergie. Or nous pensons que c’est dans les gestes du quotidien qu’il faut tenter de faire des \u00e9conomies d’\u00e9nergie.<\/p>\n\n\n\n

Mediavea a fait le choix de la technologie de player connect\u00e9 qui permet de t\u00e9l\u00e9charger en heures creuses les musiques dans le diffuseur et garanti ainsi une robustesse accrue et une performance \u00e9nerg\u00e9tique meilleure, tout en offrant une vraie flexibilit\u00e9 de programmation. <\/p>\n\n\n\n

Sa radio d’enseigne par satellite ?<\/h2>\n\n\n\n

La diffusion de sa radio d’enseigne par satellite est clairement en perte de vitesse. Toutefois, certains acteurs utilisent aussi la technologie satellite pour diffuser la radio d’enseigne<\/a>. C’est le cas de Mediavea pour r\u00e9pondre \u00e0 certains cas de figure tr\u00e8s sp\u00e9cifiques : taille de r\u00e9seau tr\u00e8s importante, situation g\u00e9ographique \u00e9loign\u00e9e, magasin en zone blanche ADSL, etc. Dans la majorit\u00e9 des cas, nous privil\u00e9gions les solutions internet, plus flexibles, moins complexes d’entretien et plus performantes.<\/p>\n\n\n\n

Pourquoi ma\u00eetriser son ambiance musicale par la radio d’enseigne ?<\/h2>\n\n\n\n

Que ce soit par internet ou par satellite, diffuser son ambiance musicale par une radio d’enseigne faite sur mesure vous permet de contr\u00f4ler compl\u00e8tement ce que vous diffusez en magasin : messages de communication, style musical, etc. Cela vous permet d’adapter compl\u00e8tement l’exp\u00e9rience de shopping que vous proposez \u00e0 vos clients. La radio d’enseigne<\/a> vous permet d’avoir la bonne musique au bon moment mais aussi d’\u00e9viter la diffusion des spots pub de vos concurrents dans votre magasin !<\/p>\n","protected":false},"excerpt":{"rendered":"

Les technologies de diffusion de la radio d’enseigne sont d\u00e9sormais stabilis\u00e9es. Alors qu’auparavant il fallait compter sur des bandes magn\u00e9tiques ou des CD de longues… <\/p>\n","protected":false},"author":2,"featured_media":1252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,122],"tags":[13,29,117,123,88,127],"class_list":["post-1249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sonore","category-radio-instore","tag-ambiance-musicale","tag-magasin","tag-radio-enseigne","tag-radio-in-store","tag-radio-instore","tag-radio-magasin"],"yoast_head":"\nComment diffuser sa radio d'enseigne, son ambiance musicale - Mediavea, le blog retail media experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavea.com\/blog\/2022\/05\/16\/comment-diffuser-sa-radio-denseigne-son-ambiance-musicale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment diffuser sa radio d'enseigne, son ambiance musicale\" \/>\n<meta property=\"og:description\" content=\"Les technologies de diffusion de la radio d’enseigne sont d\u00e9sormais stabilis\u00e9es. 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