{"id":1290,"date":"2023-02-09T14:28:54","date_gmt":"2023-02-09T13:28:54","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1290"},"modified":"2023-02-09T14:32:08","modified_gmt":"2023-02-09T13:32:08","slug":"decathlon-leclerc-enseignes-preferees-des-francais-en-2022","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2023\/02\/09\/decathlon-leclerc-enseignes-preferees-des-francais-en-2022\/","title":{"rendered":"Decathlon et E.Leclerc dans les enseignes pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais en 2022"},"content":{"rendered":"\n<p>Le cabinet OC&amp;C a publi\u00e9 son classement annuel des enseignes pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais en 2022. <\/p>\n\n\n\n<p>Le grand vainqueur est Decathlon, qui alterne depuis 2017 entre la premi\u00e8re et la seconde place du classement, capitalisant clairement sur le caract\u00e8re innovant de son offre et une dimension service forte. Nous sommes particuli\u00e8rement heureux de cette premi\u00e8re place pour ce client Mediavea car nous collaborons avec certains magasins de l&rsquo;enseigne sur les <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediavea.com\/bornes-appel-vendeur.php\" data-type=\"URL\" data-id=\"https:\/\/www.mediavea.com\/bornes-appel-vendeur.php\" target=\"_blank\">bornes d&rsquo;appel vendeurs<\/a> : syst\u00e8me qui rapproche les clients des vendeurs pr\u00e9sents en point de vente&#8230; rien de plus logique finalement que d&rsquo;avoir en premi\u00e8re place une marque qui cherche \u00e0 se rapprocher de ses clients.  <\/p>\n\n\n\n<p>La FNAC arrive quant \u00e0 elle en seconde place cette ann\u00e9e alors qu&rsquo;entre 2017 et 2021 l&rsquo;enseigne pointait entre la quatri\u00e8me et la cinqui\u00e8me place. Le cabinet indique que cela vient probablement des efforts assez nets des magasins sur l&rsquo;exp\u00e9rience digitale. <\/p>\n\n\n\n<p>Enfin, c&rsquo;est la marque Picard qui compl\u00e8te le podium c\u00e9dant toutefois sa tr\u00e8s belle premi\u00e8re place du classement pr\u00e9c\u00e9dent (mais r\u00e9guli\u00e8rement pr\u00e9sente dans le TOP5 des enseignes pr\u00e9f\u00e9r\u00e9es depuis 5 ans). <\/p>\n\n\n\n<p>Suivent apr\u00e8s dans le classement les enseignes Cultura, Ikea, Grands Frais et E.Leclerc. Cette derni\u00e8re est la seule enseigne alimentaire g\u00e9n\u00e9raliste dans le TOP10&#8230; et nous en sommes aussi tr\u00e8s fiers \u00e0 Mediavea car nous g\u00e9rons <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediavea.com\/radio-instore-ambiance-musicale-leclerc.php\" data-type=\"URL\" data-id=\"https:\/\/www.mediavea.com\/radio-instore-ambiance-musicale-leclerc.php\" target=\"_blank\">l&rsquo;ambiance musicale de magasins E.Leclerc<\/a> : bravo \u00e9galement aux adh\u00e9rents du mouvement ! Clairement la ran\u00e7on d&rsquo;un v\u00e9ritable ancrage local et d&rsquo;une belle authenticit\u00e9. <\/p>\n\n\n\n<p>Dans ces deux r\u00e9seaux que nous connaissons bien, la proximit\u00e9 est clairement de mise et cela porte ses fruits dans le coeur des clients ! Bravo ! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cabinet OC&amp;C a publi\u00e9 son classement annuel des enseignes pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais en 2022. Le grand vainqueur est Decathlon, qui alterne depuis 2017 entre&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,20],"tags":[162,67,99,53,12],"class_list":["post-1290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-propos-des-clients-mediavea","category-marketing-sonore-design-musical-identite-sonore","tag-decathlon","tag-e-leclerc","tag-enseigne-preferee","tag-marketing-sonore","tag-mediavea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Decathlon et E.Leclerc dans les enseignes pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais en 2022 - Mediavea, le blog retail media experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavea.com\/blog\/2023\/02\/09\/decathlon-leclerc-enseignes-preferees-des-francais-en-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon et E.Leclerc dans les enseignes pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais en 2022\" \/>\n<meta property=\"og:description\" content=\"Le cabinet OC&amp;C a publi\u00e9 son classement annuel des enseignes pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais en 2022. 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