{"id":1346,"date":"2023-10-17T07:18:00","date_gmt":"2023-10-17T05:18:00","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1346"},"modified":"2024-03-11T11:58:37","modified_gmt":"2024-03-11T10:58:37","slug":"pourquoi-il-y-a-de-la-musique-dans-les-magasins-limpact-psychologique-et-commercial-decrypte","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2023\/10\/17\/pourquoi-il-y-a-de-la-musique-dans-les-magasins-limpact-psychologique-et-commercial-decrypte\/","title":{"rendered":"Pourquoi il y a de la musique d&rsquo;ambiance dans les magasins ? L&rsquo;impact psychologique et commercial d\u00e9crypt\u00e9"},"content":{"rendered":"\n<p>La musique d&rsquo;ambiance est un \u00e9l\u00e9ment omnipr\u00e9sent dans les espaces commerciaux, mais avez-vous d\u00e9j\u00e0 r\u00e9fl\u00e9chi \u00e0 pourquoi elle y est ? La musique joue un r\u00f4le crucial dans l&rsquo;exp\u00e9rience client et m\u00eame dans les performances commerciales. Nous allons explorer les raisons pour lesquelles la musique est si souvent utilis\u00e9e dans les magasins. Comment elle affecte \u00e0 la fois les consommateurs et les ventes ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-impact-psychologique-de-la-musique-d-ambiance\">L&rsquo;impact psychologique de la musique d&rsquo;ambiance<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-influence-sur-l-humeur-et-le-comportement\">Influence sur l&rsquo;humeur et le comportement<\/h3>\n\n\n\n<p>Des \u00e9tudes ont montr\u00e9 que la musique peut influencer l&rsquo;humeur des consommateurs et, par cons\u00e9quent, leur comportement d&rsquo;achat. Par exemple, une musique douce et apaisante encourage les clients \u00e0 passer plus de temps dans le magasin. Ainsi, cela augmente les chances de ventes suppl\u00e9mentaires.<\/p>\n\n\n\n<p><em>Pour aller plus loin <\/em>: Milliman, R. E. (1982). Using background music to affect the behavior of supermarket shoppers. Journal of Marketing, 46(3), 86-91.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creation-d-une-identite-de-marque\">Cr\u00e9ation d&rsquo;une identit\u00e9 de marque<\/h3>\n\n\n\n<p>La musique peut \u00e9galement servir \u00e0 renforcer l&rsquo;identit\u00e9 de la marque. En choisissant un style musical qui correspond \u00e0 l&rsquo;image de la marque, les entreprises peuvent cr\u00e9er une exp\u00e9rience plus coh\u00e9rente et m\u00e9morable pour les clients.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Design sonore -- r\u00e9inventons le lien consommateur: Alain Goudey at TEDxIssylesMoulineaux\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/StavAuVVpXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-impact-commercial-de-la-musique-d-ambiance\">L&rsquo;impact commercial de la musique d&rsquo;ambiance<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-augmentation-du-temps-passe-en-magasin\">Augmentation du temps pass\u00e9 en magasin<\/h3>\n\n\n\n<p>La musique peut effectivement augmenter le temps que les clients passent en magasin, ce qui peut \u00e0 son tour augmenter les ventes. Une \u00e9tude a montr\u00e9 que la musique peut augmenter le temps pass\u00e9 en magasin de jusqu&rsquo;\u00e0 40%.<\/p>\n\n\n\n<p><em>Pour aller plus loin <\/em>: Yalch, R., &amp; Spangenberg, E. (2000). The effects of music in a retail setting on real and perceived shopping times. Journal of Business Research, 49(2), 139-147.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-incitation-a-l-achat-impulsif\">Incitation \u00e0 l&rsquo;achat impulsif<\/h3>\n\n\n\n<p>La musique peut \u00e9galement encourager les achats impulsifs, surtout si elle est associ\u00e9e \u00e0 des promotions ou des offres sp\u00e9ciales en magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-choisir-une-solution-comme-mediavea-pour-sa-musique-d-ambiance\">Pourquoi choisir une solution comme Mediavea pour sa musique d&rsquo;ambiance ?<\/h2>\n\n\n\n<p>Opter pour une solution de <a href=\"https:\/\/www.mediavea.com\/radio-instore.php\">radio in-store personnalis\u00e9e<\/a> comme celle propos\u00e9e par Mediavea vous permet de maximiser les avantages psychologiques et commerciaux de la musique. De la personnalisation de la playlist \u00e0 la conformit\u00e9 juridique, Mediavea offre une solution compl\u00e8te qui peut transformer votre exp\u00e9rience client.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>La musique en magasin n&rsquo;est pas simplement un choix esth\u00e9tique ; c&rsquo;est une d\u00e9cision strat\u00e9gique qui a des implications psychologiques et commerciales. En comprenant ces facteurs et en choisissant la bonne solution pour votre magasin, vous pouvez cr\u00e9er une exp\u00e9rience client plus engageante et potentiellement augmenter vos ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez pourquoi la musique est omnipr\u00e9sente dans les espaces commerciaux. Explorez son impact psychologique sur les consommateurs et comment elle influence les ventes.<\/p>\n","protected":false},"author":2,"featured_media":1347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[18,198,197,199,12,128,123],"class_list":["post-1346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sonore","tag-experience-client","tag-identite-de-marque-et-musique","tag-impact-psychologique-de-la-musique","tag-influence-de-la-musique-sur-les-ventes","tag-mediavea","tag-musique-en-magasin","tag-radio-in-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pourquoi il y a de la musique d&#039;ambiance dans les magasins ? L&#039;impact psychologique et commercial d\u00e9crypt\u00e9 - Mediavea, le blog retail media experts<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;importance de la musique d&#039;ambiance dans les magasin : influence de l&#039;humeur des consommateurs et impacte sur les ventes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavea.com\/blog\/2023\/10\/17\/pourquoi-il-y-a-de-la-musique-dans-les-magasins-limpact-psychologique-et-commercial-decrypte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi il y a de la musique d&#039;ambiance dans les magasins ? 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