{"id":1559,"date":"2025-08-26T06:28:00","date_gmt":"2025-08-26T04:28:00","guid":{"rendered":"https:\/\/www.mediavea.com\/blog\/?p=1559"},"modified":"2025-08-22T18:29:05","modified_gmt":"2025-08-22T16:29:05","slug":"retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/","title":{"rendered":"Retail 2025 : l\u2019affichage dynamique, nouveau m\u00e9dia strat\u00e9gique de l\u2019exp\u00e9rience client"},"content":{"rendered":"\n<p>En 2025, l\u2019affichage dynamique n\u2019est plus un gadget visuel nich\u00e9 au fond d\u2019un magasin. Il s\u2019impose comme un m\u00e9dia strat\u00e9gique, pivot entre communication, exp\u00e9rience et performance commerciale.<br>Ce qui n\u2019\u00e9tait qu\u2019un compl\u00e9ment des canaux traditionnels devient aujourd\u2019hui l\u2019un des leviers les plus puissants pour transformer un point de vente en lieu vivant, connect\u00e9 et engageant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-des-contenus-premium-au-service-de-l-emotion\">1. Des contenus premium, au service de l\u2019\u00e9motion<\/h2>\n\n\n\n<p>L\u2019\u00e8re des visuels standardis\u00e9s et r\u00e9p\u00e9titifs est r\u00e9volue. Inspir\u00e9s des codes du cin\u00e9ma, du gaming et du streaming, les consommateurs attendent d\u00e9sormais des exp\u00e9riences immersives et sc\u00e9naris\u00e9es.<br>Les \u00e9crans deviennent alors des vitrines vivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>retransmissions live pour cr\u00e9er l\u2019exclusivit\u00e9,<\/li>\n\n\n\n<li>storytelling visuel int\u00e9grant 3D et contextualisation,<\/li>\n\n\n\n<li>exp\u00e9riences adapt\u00e9es \u00e0 l\u2019univers propre de chaque point de vente.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Ici, l\u2019\u00e9cran ne se contente pas de montrer. Il sublime les produits et amplifie l\u2019identit\u00e9 de marque. A ce titre le <a href=\"https:\/\/www.mediavea.com\/motion-poster.php\">Motion Poster de Mediavea<\/a> est tout \u00e0 fait pertinent par son c\u00f4t\u00e9 a\u00e9rien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-une-communication-pilotee-par-la-donnee\">2. Une communication pilot\u00e9e par la donn\u00e9e<\/h2>\n\n\n\n<p>Data-driven, l\u2019affichage dynamique change d\u2019\u00e9chelle. Les messages s\u2019adaptent en temps r\u00e9el au contexte : m\u00e9t\u00e9o, heure, flux de clients, habitudes locales.<br>Mieux encore, il mesure l\u2019attention et l\u2019engagement, permettant aux enseignes d\u2019optimiser chaque campagne.<\/p>\n\n\n\n<p>\ud83d\udc49 R\u00e9sultat : une communication cibl\u00e9e, pertinente et efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-l-intelligence-artificielle-moteur-d-innovation\">3. L\u2019intelligence artificielle, moteur d\u2019innovation<\/h2>\n\n\n\n<p>L\u2019IA red\u00e9finit le r\u00f4le de l\u2019affichage en magasin :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>g\u00e9n\u00e9ration automatis\u00e9e de contenus,<\/li>\n\n\n\n<li>interactions naturelles via la voix ou les gestes,<\/li>\n\n\n\n<li>maintenance pr\u00e9dictive des \u00e9quipements.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 L\u2019\u00e9cran devient intelligent, capable de produire, d\u2019interagir et de se maintenir, tout en enrichissant l\u2019exp\u00e9rience client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-un-nouvel-actif-economique-pour-les-enseignes\">4. Un nouvel actif \u00e9conomique pour les enseignes<\/h2>\n\n\n\n<p>Au-del\u00e0 de la communication, l\u2019affichage dynamique ouvre la voie \u00e0 des mod\u00e8les \u00e9conomiques innovants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mon\u00e9tisation des espaces d\u2019\u00e9cran avec des marques partenaires,<\/li>\n\n\n\n<li>upselling via QR codes ou solutions de paiement int\u00e9gr\u00e9es,<\/li>\n\n\n\n<li>contenus exclusifs sous forme d\u2019abonnements.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Les \u00e9crans ne co\u00fbtent plus : ils rapportent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-retailtainment-quand-le-magasin-devient-un-lieu-de-vie\">5. Retailtainment : quand le magasin devient un lieu de vie<\/h2>\n\n\n\n<p>Les fronti\u00e8res entre commerce, divertissement et univers virtuels s\u2019effacent. Inspir\u00e9 du gaming et de l\u2019entertainment, l\u2019affichage dynamique cr\u00e9e des exp\u00e9riences interactives :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jeux sur \u00e9crans pour g\u00e9n\u00e9rer trafic et engagement,<\/li>\n\n\n\n<li>immersion en r\u00e9alit\u00e9 augment\u00e9e ou en 3D temps r\u00e9el,<\/li>\n\n\n\n<li>hybridation des codes du streaming et de l\u2019e-sport.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Le point de vente se mue en destination exp\u00e9rientielle, o\u00f9 l\u2019on vient vivre, et pas seulement acheter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-le-media-cle-du-retail-de-demain\">Conclusion : le m\u00e9dia cl\u00e9 du retail de demain<\/h2>\n\n\n\n<p>En 2025, l\u2019affichage dynamique devient bien plus qu\u2019un support visuel : il est le nouveau m\u00e9dia du retail. Interface d\u2019innovation, de storytelling et de performance, il permet aux enseignes de captiver l\u2019attention, d\u2019\u00e9veiller l\u2019\u00e9motion et de g\u00e9n\u00e9rer de la valeur.<\/p>\n\n\n\n<p>Communiquer en magasin n\u2019est plus afficher un message.<br>C\u2019est raconter une histoire en mouvement, au rythme des attentes du consommateur.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table des mati\u00e8res<\/h2><ul><li><a href=\"#h-1-des-contenus-premium-au-service-de-l-emotion\" data-level=\"2\">1. Des contenus premium, au service de l\u2019\u00e9motion<\/a><\/li><li><a href=\"#h-2-une-communication-pilotee-par-la-donnee\" data-level=\"2\">2. Une communication pilot\u00e9e par la donn\u00e9e<\/a><\/li><li><a href=\"#h-3-l-intelligence-artificielle-moteur-d-innovation\" data-level=\"2\">3. L\u2019intelligence artificielle, moteur d\u2019innovation<\/a><\/li><li><a href=\"#h-4-un-nouvel-actif-economique-pour-les-enseignes\" data-level=\"2\">4. Un nouvel actif \u00e9conomique pour les enseignes<\/a><\/li><li><a href=\"#h-5-retailtainment-quand-le-magasin-devient-un-lieu-de-vie\" data-level=\"2\">5. Retailtainment : quand le magasin devient un lieu de vie<\/a><\/li><li><a href=\"#h-conclusion-le-media-cle-du-retail-de-demain\" data-level=\"2\">Conclusion : le m\u00e9dia cl\u00e9 du retail de demain<\/a><\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En 2025, l\u2019affichage dynamique n\u2019est plus un gadget visuel nich\u00e9 au fond d\u2019un magasin. Il s\u2019impose comme un m\u00e9dia strat\u00e9gique, pivot entre communication, exp\u00e9rience et&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[92,119],"class_list":["post-1559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-propos-de-laffichage-dynamique","tag-affichage-dynamique","tag-motion-poster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Affichage dynamique retail : Transformez votre point de vente - Mediavea, le blog retail media experts<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l&#039;affichage dynamique retail transforme les points de vente en espaces engageants et connect\u00e9s en 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail 2025 : l\u2019affichage dynamique, nouveau m\u00e9dia strat\u00e9gique de l\u2019exp\u00e9rience client\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment l&#039;affichage dynamique retail transforme les points de vente en espaces engageants et connect\u00e9s en 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavea, le blog retail media experts\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavea\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T04:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2025\/08\/bb1-square-lores.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alain Goudey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavea_corp\" \/>\n<meta name=\"twitter:site\" content=\"@mediavea_corp\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alain Goudey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/\"},\"author\":{\"name\":\"Alain Goudey\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/person\\\/b1293c13acd681c802d27a62cdce1bcc\"},\"headline\":\"Retail 2025 : l\u2019affichage dynamique, nouveau m\u00e9dia strat\u00e9gique de l\u2019exp\u00e9rience client\",\"datePublished\":\"2025-08-26T04:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/bb1-square-lores.jpg\",\"keywords\":[\"affichage dynamique\",\"motion poster\"],\"articleSection\":[\"A propos de l'affichage dynamique\"],\"inLanguage\":\"fr-FR\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/\",\"name\":\"Affichage dynamique retail : Transformez votre point de vente - Mediavea, le blog retail media experts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/bb1-square-lores.jpg\",\"datePublished\":\"2025-08-26T04:28:00+00:00\",\"description\":\"D\u00e9couvrez comment l'affichage dynamique retail transforme les points de vente en espaces engageants et connect\u00e9s en 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/bb1-square-lores.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/bb1-square-lores.jpg\",\"width\":800,\"height\":800,\"caption\":\"Motion Poster par Mediavea chez Bijou Brigitte\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/2025\\\/08\\\/26\\\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail 2025 : l\u2019affichage dynamique, nouveau m\u00e9dia strat\u00e9gique de l\u2019exp\u00e9rience client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/\",\"name\":\"Mediavea, le blog retail media experts\",\"description\":\"marketing sonore, affichage dynamique, marketing sensoriel &amp; retail\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#organization\"},\"alternateName\":\"Mediavea, le blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#organization\",\"name\":\"Mediavea - marketing sonore et affichage dynamique\",\"alternateName\":\"Mediavea\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/cropped-logo_mediavea-v3-simple.gif\",\"contentUrl\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/cropped-logo_mediavea-v3-simple.gif\",\"width\":122,\"height\":98,\"caption\":\"Mediavea - marketing sonore et affichage dynamique\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediavea\",\"https:\\\/\\\/x.com\\\/mediavea_corp\",\"https:\\\/\\\/www.instagram.com\\\/mediavea\\\/\",\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/mediavea\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/#\\\/schema\\\/person\\\/b1293c13acd681c802d27a62cdce1bcc\",\"name\":\"Alain Goudey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g\",\"caption\":\"Alain Goudey\"},\"url\":\"https:\\\/\\\/www.mediavea.com\\\/blog\\\/author\\\/alain\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Affichage dynamique retail : Transformez votre point de vente - Mediavea, le blog retail media experts","description":"D\u00e9couvrez comment l'affichage dynamique retail transforme les points de vente en espaces engageants et connect\u00e9s en 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/","og_locale":"fr_FR","og_type":"article","og_title":"Retail 2025 : l\u2019affichage dynamique, nouveau m\u00e9dia strat\u00e9gique de l\u2019exp\u00e9rience client","og_description":"D\u00e9couvrez comment l'affichage dynamique retail transforme les points de vente en espaces engageants et connect\u00e9s en 2025.","og_url":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/","og_site_name":"Mediavea, le blog retail media experts","article_publisher":"https:\/\/www.facebook.com\/mediavea","article_published_time":"2025-08-26T04:28:00+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2025\/08\/bb1-square-lores.jpg","type":"image\/jpeg"}],"author":"Alain Goudey","twitter_card":"summary_large_image","twitter_creator":"@mediavea_corp","twitter_site":"@mediavea_corp","twitter_misc":{"\u00c9crit par":"Alain Goudey","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/#article","isPartOf":{"@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/"},"author":{"name":"Alain Goudey","@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/person\/b1293c13acd681c802d27a62cdce1bcc"},"headline":"Retail 2025 : l\u2019affichage dynamique, nouveau m\u00e9dia strat\u00e9gique de l\u2019exp\u00e9rience client","datePublished":"2025-08-26T04:28:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/"},"wordCount":585,"publisher":{"@id":"https:\/\/www.mediavea.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2025\/08\/bb1-square-lores.jpg","keywords":["affichage dynamique","motion poster"],"articleSection":["A propos de l'affichage dynamique"],"inLanguage":"fr-FR","accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/","url":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/","name":"Affichage dynamique retail : Transformez votre point de vente - Mediavea, le blog retail media experts","isPartOf":{"@id":"https:\/\/www.mediavea.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2025\/08\/bb1-square-lores.jpg","datePublished":"2025-08-26T04:28:00+00:00","description":"D\u00e9couvrez comment l'affichage dynamique retail transforme les points de vente en espaces engageants et connect\u00e9s en 2025.","breadcrumb":{"@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/#primaryimage","url":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2025\/08\/bb1-square-lores.jpg","contentUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2025\/08\/bb1-square-lores.jpg","width":800,"height":800,"caption":"Motion Poster par Mediavea chez Bijou Brigitte"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavea.com\/blog\/2025\/08\/26\/retail-2025-laffichage-dynamique-nouveau-media-strategique-de-lexperience-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.mediavea.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Retail 2025 : l\u2019affichage dynamique, nouveau m\u00e9dia strat\u00e9gique de l\u2019exp\u00e9rience client"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavea.com\/blog\/#website","url":"https:\/\/www.mediavea.com\/blog\/","name":"Mediavea, le blog retail media experts","description":"marketing sonore, affichage dynamique, marketing sensoriel &amp; retail","publisher":{"@id":"https:\/\/www.mediavea.com\/blog\/#organization"},"alternateName":"Mediavea, le blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavea.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.mediavea.com\/blog\/#organization","name":"Mediavea - marketing sonore et affichage dynamique","alternateName":"Mediavea","url":"https:\/\/www.mediavea.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/01\/cropped-logo_mediavea-v3-simple.gif","contentUrl":"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2021\/01\/cropped-logo_mediavea-v3-simple.gif","width":122,"height":98,"caption":"Mediavea - marketing sonore et affichage dynamique"},"image":{"@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavea","https:\/\/x.com\/mediavea_corp","https:\/\/www.instagram.com\/mediavea\/","https:\/\/fr.linkedin.com\/company\/mediavea"]},{"@type":"Person","@id":"https:\/\/www.mediavea.com\/blog\/#\/schema\/person\/b1293c13acd681c802d27a62cdce1bcc","name":"Alain Goudey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a2341abacb56b6c7455da2acd07b1770c821860bcaf76778d88526e3ee2a83a?s=96&d=mm&r=g","caption":"Alain Goudey"},"url":"https:\/\/www.mediavea.com\/blog\/author\/alain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=1559"}],"version-history":[{"count":1,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1559\/revisions"}],"predecessor-version":[{"id":1561,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/1559\/revisions\/1561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media\/1560"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=1559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=1559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=1559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}