{"id":266,"date":"2013-03-22T22:47:54","date_gmt":"2013-03-22T21:47:54","guid":{"rendered":"http:\/\/sensoblog.com\/?p=266"},"modified":"2021-01-18T21:31:59","modified_gmt":"2021-01-18T20:31:59","slug":"marketing-sensoriel-du-point-de-vente-4eme-edition-en-vente","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2013\/03\/22\/marketing-sensoriel-du-point-de-vente-4eme-edition-en-vente\/","title":{"rendered":"Marketing sensoriel du point de vente, 4\u00e8me \u00e9dition&#8230; en vente !"},"content":{"rendered":"<p>Apr\u00e8s plus de 7000 exemplaires vendus depuis la premi\u00e8re \u00e9dition, le best-seller Marketing sensoriel du point de vente vient de sortir en quatri\u00e8me \u00e9dition. Toujours sous la direction de Sophie Rieunier, il vise \u00e0 optimiser la cr\u00e9ation et la gestion de l&rsquo;ambiance des lieux commerciaux. Face \u00e0 l&rsquo;homog\u00e9n\u00e9isation de l&rsquo;offre produire, le commer\u00e7ant doit en effet&#8230;<br \/>\n<!--more-->&#8230; utiliser au mieux l&rsquo;ambiance du point de vente comme un r\u00e9el outil marketing capable tout \u00e0 la fois d&rsquo;attirer, de retenir et d&rsquo;orienter le client en magasin tout en assurant un positionnement fort \u00e0 l&rsquo;enseigne.<\/p>\n<p>Ce livre aborde l&rsquo;ensemble des dimensions sensorielles pour faire le point le plus pr\u00e9cis\u00e9ment sur l&rsquo;\u00e9tat de la litt\u00e9rature d&rsquo;un c\u00f4t\u00e9 mais aussi sur les exemples op\u00e9rationnels qui ont \u00e9t\u00e9 d\u00e9ploy\u00e9s ces derni\u00e8res ann\u00e9es. Cette 4\u00e8me \u00e9dition mise \u00e0 jour contient de nombreux exemples : cas d&rsquo;entreprises mythiques, t\u00e9moignages, best practices, etc.<\/p>\n<p>J&rsquo;ai eu le plaisir de contribuer \u00e0 cette nouvelle version en apportant ma contribution notamment sur le chapitre d\u00e9di\u00e9 \u00e0 la&#8230; musique ! \u00e9videmment ! L&rsquo;ensemble de l&rsquo;\u00e9quipe se r\u00e9jouit de cette sortie et esp\u00e8re que vous serez nombreux \u00e0 appr\u00e9cier la qualit\u00e9 de la mise \u00e0 jour. Pour information, le livre est \u00e9galement disponible en format num\u00e9rique : Kindle et ebooks.<\/p>\n<p>Bonne lecture !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s plus de 7000 exemplaires vendus depuis la premi\u00e8re \u00e9dition, le best-seller Marketing sensoriel du point de vente vient de sortir en quatri\u00e8me \u00e9dition. Toujours&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[42,25,21,43],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-multisensoriel","tag-dunod","tag-marketing-sensoriel","tag-point-de-vente","tag-rieunier"],"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":1,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":1106,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions\/1106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media\/1079"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}