{"id":274,"date":"2013-03-28T14:00:56","date_gmt":"2013-03-28T13:00:56","guid":{"rendered":"http:\/\/sensoblog.com\/?p=274"},"modified":"2021-01-18T21:31:27","modified_gmt":"2021-01-18T20:31:27","slug":"274","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2013\/03\/28\/274\/","title":{"rendered":"Fanta se boit et se mange maintenant !"},"content":{"rendered":"<p>A Duba\u00ef, Ogilvy One a propos\u00e9 une innovation importante en mati\u00e8re de publicit\u00e9 par une approche multisensorielle pour Fanta : la premi\u00e8re pub imprim\u00e9e qui se d\u00e9vore ! Cette approoche multi-sensorielle est bas\u00e9e sur une \u00ab\u00a0page\u00a0\u00bb \u00e0 base de farine de riz, qui est ins\u00e9r\u00e9e dans une pochette plastique pour l&rsquo;aspect hygi\u00e9nique. La feuille orange Fanta peut alors \u00eatre aval\u00e9e pour tester, et vraiment sentir et ressentir le nouveau go\u00fbt du produit !<\/p>\n<p><!--more--><\/p>\n<p>Cette d\u00e9marche o\u00f9 on combine vision, go\u00fbt et olfaction est vraiment originale. Toutefois, \u00e0 regarder la video ci-dessus, il n&rsquo;est pas certain que d\u00e9vorer une feuille de papier go\u00fbt Fanta soit agr\u00e9able pour tout le monde !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Duba\u00ef, Ogilvy One a propos\u00e9 une innovation importante en mati\u00e8re de publicit\u00e9 par une approche multisensorielle pour Fanta : la premi\u00e8re pub imprim\u00e9e qui&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[44,30,45,46],"class_list":["post-274","post","type-post","status-publish","format-standard","hentry","category-marketing-multisensoriel","tag-gout","tag-marketing-multisensoriel","tag-olfactif","tag-vision"],"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":2,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions\/1105"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}