{"id":452,"date":"2014-06-13T14:48:21","date_gmt":"2014-06-13T13:48:21","guid":{"rendered":"http:\/\/sensoblog.com\/?p=452"},"modified":"2014-06-13T14:48:21","modified_gmt":"2014-06-13T13:48:21","slug":"marketing-sensoriel-sur-rtl","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2014\/06\/13\/marketing-sensoriel-sur-rtl\/","title":{"rendered":"Marketing sensoriel sur RTL"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/static.rtl.fr\/www\/img\/logo.gif\" alt=\"RTL\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/media.rtl.fr\/online\/image\/2013\/0719\/7763266864_flavie-flament.png\" alt=\"Flavie Flament\" \/><\/p>\n<p>Alain Goudey, Directeur Associ\u00e9 d&rsquo;AtooMedia a \u00e9t\u00e9 convi\u00e9 dans le studio de RTL pour l&rsquo;\u00e9mission de Flavie Flament \u00ab\u00a0On est fait pour s&rsquo;entendre\u00a0\u00bb le 12\/06 \u00e0 15h pour parler de marketing sonore et de marketing olfactif (avec Bruno Dauc\u00e9). Co-auteurs de l&rsquo;ouvrage Marketing Sensoriel du Point de Vente dirig\u00e9 par Sophie Rieunier, aux \u00e9ditions Dunod, ils ont pr\u00e9sent\u00e9 quelques m\u00e9canismes li\u00e9s aux d\u00e9marches sensorielles dans un contexte de retailing. <\/p>\n<p>Pour (r\u00e9)\u00e9couter l&rsquo;\u00e9mission, <a href=\"http:\/\/www.rtl.fr\/emission\/on-est-fait-pour-sentendre\/ecouter\/marketing-quand-nos-sens-sont-sollicites-pour-nous-pousser-a-consommer-7772567863\" target=\"_blank\" rel=\"noopener\">c&rsquo;est ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alain Goudey, Directeur Associ\u00e9 d&rsquo;AtooMedia a \u00e9t\u00e9 convi\u00e9 dans le studio de RTL pour l&rsquo;\u00e9mission de Flavie Flament \u00ab\u00a0On est fait pour s&rsquo;entendre\u00a0\u00bb le 12\/06&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[51,49,25,53,55,54],"class_list":["post-452","post","type-post","status-publish","format-standard","hentry","category-marketing-multisensoriel","tag-flavie-flament","tag-marketing-olfactif","tag-marketing-sensoriel","tag-marketing-sonore","tag-on-est-fait-pour-sentendre","tag-rtl"],"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":0,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}