{"id":468,"date":"2014-11-19T09:12:47","date_gmt":"2014-11-19T08:12:47","guid":{"rendered":"http:\/\/sensoblog.com\/?p=468"},"modified":"2021-01-18T21:08:45","modified_gmt":"2021-01-18T20:08:45","slug":"enquete-marketing-sensoriel-de-points-de-vente","status":"publish","type":"post","link":"https:\/\/www.mediavea.com\/blog\/2014\/11\/19\/enquete-marketing-sensoriel-de-points-de-vente\/","title":{"rendered":"Enqu\u00eate Marketing Sensoriel de Points de Vente"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1079\" src=\"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2014\/11\/marketing-sensoriel-point-de-vente-189x300.jpg\" alt=\"\" width=\"189\" height=\"300\" srcset=\"https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2014\/11\/marketing-sensoriel-point-de-vente-189x300.jpg 189w, https:\/\/www.mediavea.com\/blog\/wp-content\/uploads\/2014\/11\/marketing-sensoriel-point-de-vente.jpg 315w\" sizes=\"auto, (max-width: 189px) 100vw, 189px\" \/><\/p>\n<p>Le bimensuel Points de Vente du 17 novembre 2014 consacre un dossier de 10 pages, relay\u00e9 en une, sur le th\u00e8me du Marketing sensoriel du point de vente et s&rsquo;interroge sur la plus-value marchande des sens. L&rsquo;article est plut\u00f4t bien construit et balaye une grande partie des probl\u00e9matiques li\u00e9es au sensoriel dans le retail, avec :<\/p>\n<ul>\n<li>pour le sensoriel au global : susciter l&rsquo;envie, faire du retailtainment, l&rsquo;\u00e9quilibre polysensoriel, les aspects \u00e9thiques, etc.<\/li>\n<li>pour l&rsquo;olfactif : les questions de retour sur investissement, l&rsquo;in\u00e9vitable sujet de la manipulation, les nouvelles tendances autour de la num\u00e9risation des odeurs, etc.<\/li>\n<li>pour le sonore : l&rsquo;impact, la coh\u00e9rence, l&rsquo;investissement, les droits d&rsquo;auteur, etc.<\/li>\n<\/ul>\n<p>Sont cit\u00e9s les entreprises s\u00e9rieuses du sensoriel : AtooMedia \/ Mediavea, Sixi\u00e8me Son, MoodMedia, Midiscom, Air Berger, Exhalia, ou encore Emosens (ajout\u00e9 le 30\/01\/15), ainsi que les chercheurs Arnaud Petre, Bruno Dauc\u00e9 et Alain Goudey.<\/p>\n<p><a title=\"Dossier \u00e0 lire dans Points de Vente du 17 novembre 2014, pp.28-37\" href=\"http:\/\/www.pointsdevente.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dossier \u00e0 lire dans Points de Vente du 17 novembre 2014, pp.28-37<\/a><\/p>\n<p>Evidemment pour approfondir, on vous recommande la lecture de l&rsquo;ouvrage <a title=\"Marketing Sensoriel du Point de Vente, 4\u00e8me \u00e9dition, Dunod, Paris\" href=\"http:\/\/www.amazon.fr\/marketing-sensoriel-point-vente-Communication-ebook\/dp\/B00BUA66ZC\/ref=sr_1_1?ie=UTF8&amp;qid=1416384550&amp;sr=8-1&amp;keywords=marketing+sensoriel+du+point+de+vente\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Sensoriel du Point de Vente, 4\u00e8me \u00e9dition, Dunod, Paris<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le bimensuel Points de Vente du 17 novembre 2014 consacre un dossier de 10 pages, relay\u00e9 en une, sur le th\u00e8me du Marketing sensoriel du&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[56,16,30,49,53,57],"class_list":["post-468","post","type-post","status-publish","format-standard","hentry","category-marketing-multisensoriel","tag-alain-goudey","tag-ambiance-magasin","tag-marketing-multisensoriel","tag-marketing-olfactif","tag-marketing-sonore","tag-neuromarketing"],"_links":{"self":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":1,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":1080,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/posts\/468\/revisions\/1080"}],"wp:attachment":[{"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavea.com\/blog\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}